Identify churn risk and improve customer retention through reactive and proactive customer interactions. The InterAct for Retention business application incorporates real-time churn analytics and contextual triggers to enable both reactive and proactive customer retention actions.

Corporate marketing and channel managers can utilize this application across call centers, Web self-service channels, points of sale and any other interaction venues to achieve:

• Improved retention rate
  
  
• Higher LTV (life time value)